Digital Marketing
Designed, Strategicly 

This is what we do

With Digital Marketing it is all about what you want and what you need for your business to grow and achieve your goals - these are the services which we use within our Digital Strategies to help businesses achieve their goals.  

Social Media

Social Media is one of the best features which we’ve received in this digital era - with much to offer, it can be seen as one of the primary building blocks within your marketing campaign, and a crucial element within any digital strategy.

As one of the most powerful tools when it comes to brand building, it enables your audiences to engage with your brand, which means you can leverage the same opportunity to interact with them in return.

Social Media tools are quite versatile as they can be used to not only build your brand awareness but also allows you to share informative information, offer support, and use it as a sales platform.

By creating a unique content calendar which is aligned with your digital strategy, we push quality, customised content to your audiences, and use Social Media to our advantage to give your brand the presence it deserves.

Community Management

Keeping up with the pace of social media can be quite overwhelming, the same can be said of high volumes of engagement from your audiences – of course, no one is complaining about the engagement, but high volumes of engagement has to be managed, professionally.

That is why we have community managers, the social media specialists who engage with the audience in a conversation, let’s call them the digital voice to your brand.

Community managers will connect with your audiences, engaging in conversation, delivering content, and offering support when needed. They are responsible for building brand equity, diversifying support channels, and enhancing sales strategies.

Having a community manager voice your brand means that your brand is more approachable, humanising the process, after all, you are selling to people.

E-Commerce

We live in a world where it is all about ease of access, why would a customer go to a shop if they can buy a product online and have it delivered on their doorstep?
E-commerce figures are rapidly increasing, as it is expected of businesses to sell their goods online. When done well, a business that implements E-commerce into their digital strategy will see a drastic increase in their revenue, converting leads into sales, right there on their website.

Implementing E-commerce onto your website means that the holistic approach to having an online store should be thought through thoroughly. Why? Well, for starters you do not have a physical store where the client can look, feel, and ask about the product which they are buying, but rather a page with a picture and product information.
You have to make sure that the customer is well informed, they will only feel confident enough to buy your product, if they have comprehensive product information and most important – a fulfilling customer experience.

With E-commerce being implemented, you increase the speed of your sales cycle, improving your offering and customer experience.

Corporate Design

Every person has got their own identity, so does your business.
When it comes to corporate design, we are dedicated to creating an identity specific and unique to the brand that will not only represent the brand, but tell a story while making a statement.

When onboarding clients, the first thing we ask for is their Corporate Identity, for clients without Corporate Identities, we sit and work through their journey and offering, to create an identity that speaks for their brand. The Corporate Identity sets the guidelines and rules for all future corporate designs – that is why you will have everything covered in your Corporate Identity, from your logo, all the way to your website’s design and even physical branding.

Why?
You are creating a brand, it is unique and therefore it should have its own look and feel, so whatever is designed or created should represent your brand by following the Corporate Identity’s rules, ensuring that people recognize your brand by simply looking at something as simple as a business card.

Website Development

Your website is your brand’s home on the internet, it is one of the most important and valuable assets. It carries a lot of weight by representing the brand and holding the brand equity.
Your website is what registers with Google through SEO (Search Engine Optimisation) and hosts a range of elements, from sales, support to customer care.

With your brand’s corporate identity in place, the website us to design, develop, and maintain a striking website that builds your brand while working towards achieving your goals.
The average life span of any website is about 18 to 24 months, which means we plan the development in a way that allows the website to grow and develop as the brand grows. We build beautiful responsive (mobile friendly) websites that will keep on supporting your goals and objectives, delivering great value for all stakeholders.

Search Engine Optimisation

Businesses know how important it is to rank on Google because that is the first place you go to when looking to find information.

Every business owner wants to rank organically (unpaid) at the top of the first page of a Google search, but to do so, they have to make use of the right keywords.

This is where Search Engine Optimisation (SEO) comes in, SEO is a range of techniques that boosts your brand’s ranking in Google search results. Some of these techniques include the use of meta descriptions, consistent blogging, reputable link building and referencing, and the use of the correct keywords to give your brand the visual representation it needs.

SEO is no quick fix, it is quite complex and takes time to develop, but most importantly, it needs to be maintained – a lot of effort goes into keeping SEO up to date, but the results are worth it.

Marketing Automation

The number of digital marketing platforms and channels available on the market today has substantially increased from what it used to be, just going to show how successful digital marketing has become over the past few years.

There is no such thing as just email marketing anymore - people can find your business through various digital methods, ranging from search adverts, social followings, and even webinars. The golden key to combining all of these is Marketing Automation.

Marketing Automation is the best way to integrate all of these channels into one system, it is a combination of software and techniques that allow us to execute, manage, measure, and optimise the marketing processes. With access to some of the best marketing automation platforms, we run marketing campaigns seamlessly, it incorporates email marketing, social scheduling, and search ads, all while breaking it down into marketing, sales, and customer service.

We want to open the world of automation to all businesses. The automation allows the marketing process to be automated to such an extent where leads are fed information based on where they are within the sales funnel.

E-Mail Marketing

With Email Marketing, you bridge the gap between your business (brand) and the prospect. When developing a digital strategy we design Email Marketing to guide prospects along a personalised path to buy and incorporate post-purchase retention strategies, to ensure they keep on coming back.

To existing customers, we use a different approach to upselling and cross-selling. This is made possible using triggers based on behavior and data profiles.

With copy written professionally, we ensure that content is of higher quality, which your target market wants to read. Your clients are given relevant information they want to read, and will then subscribe to your email list and become fans of your brand.

CRM

Today your customers are used to a certain level of engagement with your brand. If you fall short of this expectation, you risk losing them to a competitor forever.
To truly satisfy a customer, you need to make them feel heard, supported, and valued by the brand.

With Customer Relationship Management (CRM), customer engagement becomes the priority which is taken care of in one centralised platform, turning your contact databases into data mines.

With a range of CRM techniques and tools available, we nurture your leads into loyal customers and reinforce your brand’s unique value proposition.
Within the CRM we manage anything and everything, from sales and support, all the way to customer satisfaction. CRM forms part of one of the most critical components within our digital strategies, keeping all digital marketing efforts on track while measuring the performance.

Lead Generation

There is one general goal in mind when it comes to marketing, and why we work so hard to market to the correct target audience, that goal is “leads”, we want to generate leads, whether they are Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs).
They will go into their respective sales funnels and we’ll make use of the inbound marketing approach to convert them into sales.

Leads measure the success of your marketing efforts - the efforts which were implemented over the past months.
We make use of several different lead-generating tools, this depends on the sector you belong to (we establish this during the digital strategy planning stage).
Making use of these tools like paid media, along with a strategically developed, long-term campaign, we help businesses achieve their goals. We help businesses find unique ways of attracting potential clients and segmenting them while we are at it.

Put your mind at ease while we generate the leads for your business and grow your database at the same time.

Digital Marketing Strategy

Our digital strategies are drafted by taking a holistic view of the different digital services which we have on offer and applying them to correctly benefit your business, in order to show a return on investment.
With this, we do not only learn how to leverage it to promote business growth but to consider how the different services will complement each other.

We focus on getting that return on investment for your business by delivering leads to increase revenue, reducing costs, and improving efficiency. We praise ourselves on our processes which are data-informed and constantly evolving as technology, trends, and digital marketing evolves.
When generating leads for a business, we and use the data to feed back into their marketing strategies, by the likes for creating an automated workflow that will enroll them into our digital marketing campaign.

Inbound Marketing

What is Inbound Marketing?
Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding.

We make use of inbound marketing programmes to attract potential clients, convert them to leads and convert them to sales. It is more than just attracting people to your website, you must continue to help, support, and empower them.
The answer to how to grow your business is by leveraging marketing to help you focus on guiding current and future clients.

All of the elements within our digital marketing services work together in perfect harmony, in order for our inbound marketing to be effective. We have a dedicated team of designers, writers, account managers, and marketers who work well in their respective fields and intricately bring everything all together through innovative collaborations.
We work as your marketing team to deliver a consistent service to generate leads for your business and inform you when qualified leads are generated.

Persona Creation

Businesses tend to waste their resources by trying to sell to as many people as possible. We use a different approach by rather identifying the perfect customer for your product, which amplifies your chances of making a sale. (This forms part of the inbound marketing approach)
We sit down with businesses to get an idea about their brand's background and who they believe their ideal customer is. We then start composing comprehensive, well-researched, and data-driven buyer personas.

Identifying buyer personas for a business is a crucial first step for all of our marketing strategies. We help to identify who businesses should be targeting and build 360-degree views of the personas that include their goals, pain points, and how best to connect with them.
We created buyer personas to be authentic representations of real people and tell us everything we need to know so we can grow the brand effectively.

Digital Marketing

Digital marketing is a set of tools, elements, strategies, and technological principles aimed at targeted messaging and brand positioning for the best return on investment.
It incorporates content marketing, email marketing, lead generation, social media management, search engine marketing, and inbound marketing – and it’s growing and becoming smarter as technology develops.

After designing and developing all of these different digital marketing strategies, we’ve come to realise that we learn a lot more about a business’s customers, enabling us to sharpen the strategies to become more targeted at them.
And because digital marketing strategies are so highly iterative and cost-effective, they can be enhanced inexpensively while they’re in operation, ensuring that we stay on track with the set goals.

There is no single combination of solutions works for every brand. So each business gets its bespoke set of digital marketing techniques that are informed by the business’s objectives and aimed at measurable results, consistent growth, and the all-important ROI.

Digital Platforms

Digital Platforms were designed to revolutionise customer experiences while saving businesses the worry of human and financial resources. Digital platforms are designed to streamline operations across the business, from brand positioning to sales and support.

With a website being more than just a brand awareness channel, it can also be a platform for sales, onboarding, support, switching between products, or consumption of the product itself. Advances in e-commerce, chatbots, AI, and analytics have diversified the use of websites, giving them the power to optimise costs while delivering unmatched customer service.

In today’s world, we are all walking around with smartphones in our pockets, smartphones with applications installed, these applications possess the same potential when it comes to centering the user and allowing them to interact with brands in a manner that’s familiar and accessible to digital natives.
They can be a critical customer experience nexus and can be used as part of a broader digital marketing strategy to push brand messaging, empower self-service, and drive growth while closing the sales loop.


© BANADIPE MARKETING 2021